Illuminata Marketing Research, Strategy and Consulting - Vancouver, British Columbia



Michelle's contributions at leading organizations include the successful management and execution of various market research, product marketing, branding and communications projects. Prior to the establishment of Illuminata Marketing, Michelle was Principal at Mitchell James, a marketing consulting firm, where she delivered marketing insights to both private and public organizations in a wide range of industries. Michelle's past experience in representing client organizations also provides her with an understanding of the different needs and qualities within various organizations.

Along with a Bachelor of Commerce from the University of British Columbia and her exceptional analytical, strategy development and project management skills, Michelle brings her passion for making things happen and exceeding expectations to Illuminata Marketing.


REBECCA CHAU - Principal

Rebecca has extensive experience in all aspects of the marketing process, from market research and formulating business strategy, to developing and implementing marketing initiatives. After managing an independent consulting business and working with the Mitchell James team in the past, Rebecca has served clients ranging from small businesses to large corporations. Rebecca also previously spent over ten years with the BC Lottery Corporation where she led both the Market Research & Product Development and Casino Marketing departments.

Along with her Commerce degree from the University of British Columbia and exceptional relationship-building and communication skills, Rebecca brings her ability to transform analytical thinking into strategic and creative solutions to Illuminata Marketing.